10.30.06
Think Before You Pink
Check out what Breast Cancer Action has to say about breast cancer fundraising campaigns on their website Think Before You Pink.
Consider this:
In a 2005 PR Week article, 3M touted that its 2004 breast cancer awareness effort, involving a 70-foot-tall ribbon made of Post-it Notes in Times Square, reached more than 3 million people and increased sales 80% over expectations. The article reports that 3M spent $500,000 on the marketing campaign (no actual numbers on profits were released), but only gave a little over half of that amount ($300,000) to the cause.
from: Think Before You Pink, Critical Questions
Sarah HB said,
October 30, 2006 at 1:55 pm
David & I often discuss how much is spent on “education” which covers marketing, advertising and all of that within the donations instead of research!
Thanks for the info.