01.24.05
Mallomars
On Saturday I had this intense craving for Mallomars. I don’t know what set it off, specifically, but the delight I had in finding a leftover box at my mom’s house over the holidays must have sparked a latent desire for the confection. There is something about the combination of chocolate, marshmallow, and graham crackers that takes me back to the days of campfires and s’mores.
I went to three different grocery stores to find Mallomars, and I had the unpleasant fortune to discover that there seem to be no Mallomars anywhere in my neighborhood. The closest thing I could find was the Nabisco Pinwheels, which are a similar confection by the same company, with a chocolate cookie instead of the graham cracker for the base. While the average person might think that this would be acceptable, I do not. The chocolate cookie upsets the balance of the confection, and it creates a different texture combination. There is something about the salty tang of the graham cracker that completes the confection.
After doing a Google search, it appears that I am destined to only have Mallomars when I go home, and only if it is between October and April. According to a variety of sources, including Gersh Kuntzman’s article on Newsweek Online, Nabisco doesn’t distribute Mallomars much outside of the East Coast. If I can’t find them out here, I am going to have to incite protest against these insular marketing practices!
Paul said,
March 27, 2005 at 3:00 pm
I’m in the same boat. I haven’t been able to find them anywhere here in Tennessee. I did last year, but not anymore. I agree that Pinwheels are ok, but not the same thing.